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We have seen an increasing market gap that is not being served in the real estate market for the last decade, which created a segment in the market that is left uncatered for. A segment in the market that is neither niche nor mass
They may have missed some opportunities in the past but are now eager to catch up with their aspirations and potential. They are simply practical people looking for a product with a mix of quality and experience from a trusted developer, at a reasonable price